Pheromone : The sexual side of smelling !

What is pheromone?
Pheromone is an odorless chemical signal that all human beings and animals produces and release into the air. And it affect the behavior of others within the same species. Pheromone makes a signal to the opposite sex that trigger a subconscious response of attraction and induce natural romantic cravings in both men and women. In nature, it is common to see that many animals attract their sexual mates primarily with the release and use of natural pheromones.

How do pheromones work?
Human behavior is infinitely more complicated than other animals or species. However, certain biological urges remain the same. All living beings have the need to procreate and therefore need to mate. The secretion of pheromones is nature's way of attracting the opposite sex to one another. Men and women have always known that sexual attraction was partially related to their sense of smell. That is why billions of dollars each year are spent on perfumes and colognes.And even though pheromones are odorless, they are perceived through the vomeronasal organ(VNO) in the back of the nose, which then sends this information to the brain, which in turn, controls our sexual responses. In essence, the secretion of pheromones is nature's way that someone is attracted to one another. Therefore, it is only logical that the more pheromones you secrete the more desirable you become.

How are pheromones detected?
Pheromone signals are detected through an organ inside the nose called the Vomeronasal Organ(VNO). When the VNO detects pheromones, it sends a sexual response signal to the brain. And so, it makes the feeling of attraction and romantic impression.

What is the VNO?
The Vomeronasal Organ or VNO is the receptor organ of a sensory system involved in pheromone chemical communication. Among animals, pheromones that advertise sexual readiness to potential mates are often, although not necessarily exclusively, detected by the VNO. Odors that are produced by one individual and detected by another of the same species are called "Pheromones" if the process is a real communication with benefit to both individuals.

Do we give off pheromones naturally?
Science has proven that human beings emit Pheromones. However, through tens of thousands of generations, (evolution), the human animal produces this chemical signal not much naturally. So, our FIORA perfumes will help you to have more human pheromones with sensual fragrances.

Experimental Evidences :

1.The Australian organization, Bennett Research, conducted a survey of 306 men using pheromones. 90% of them claimed that the product had increased their attractiveness to women. Increased response from women was measured by:
Making conversation - 61% Starting up a conversation - 52% Expressing an interest in the man - 43% Being responsive to him - 40% Paying unsolicited compliments - 36% Overt flirting - 34%

A significant measure was a big increase in physical response by women - brushing against the pheromone wearers (31%), touching them (30%), becoming sexually excited (18%), expressing a desire for sex (17%), and actually having sex with them (16%). One survey participant described his experience: "One night in a bar a womean walked past me and looked at me. The second time she walked past she came straight to me, said hello, started talking to me and I was very surprised when she grabbed hold of my hands and gave me a kiss on the lips."
* Source: "Sexual Magnetism" (Urban Male Magazine, Winter 2001)

2.Scientists at San Francisco State University conclude that women who wore perfume with synthesized female pheromone were more attractive to their male partners. They recruited 36 women between the ages of 19 and 48 years old for the research. And the study found that women who had pheromone added to their perfume reported a more than 74% increase in sexual attention from men: they were involved in more sexual intercourse, kissing, heavy petting, affection, sleeping next to their partner, and formal dates with men. Women wearing perfume with a placebo also experienced an increase in these activities, though not as great as the pheromone group. The most highly significant difference between the placebo and the pheromone group was actually sexual intercourse. "This affects male behavior and makes the women attractive. It is a biological signal to a man that suggests that this woman can reproduce and he responds with romantic behavior related to securing intimate relations with her." said research author Norma McCoy, a professor at San Francisco State University."This is not a smell one can detect. Neither the man not the woman is aware of it, but it's very powerful."
* Source: "That old pheromone magic" (The Examiner, March 20, 2002)

3.This study tested whether synthesized human male pheromones increase the sociosexual behavior of men. Thirty-eight heterosexual men, ages 26-42, completed a 2-week baseline period and 6-week placebo-controlled, double-blind trial testing a pheromone "designed to improve the romance in their lives." Each subject kept daily behavioral records for 6 sociosexual behaviors: petting/affection/kissing, formal dates, informal dates, sleeping next to a romantic partner, sexual intercourse, and self-stimulation to ejaculation and FAXed them each week. Significantly pheromone users increased above baseline in sexual intercourse and sleeping with a romantic partner. There was a tendency for pheromone users to increase above baseline in petting/affection/kissing, and informal dates, but not in self-stimulation to ejaculation or in formal dates. A significantly larger proportion of pheromone users than placebo significantly increased in sociosexual behaviors involving a female partner. Thus, there was a significant increase in male sociosexual behaviors in which a woman's sexual interest and cooperation plays a role. These initial data show that human male pheromones affected the sexual attractiveness of men to women.
* Source: "Pheromonal influences on sociosexual behavior in men."

(Arch Sex Behav, 27(1):1-13 1998 Feb)